Factors affecting the spread of multiple information in social networks

Abstract

Information spreading in social networks is affected by many factors. Based on a novel information spreading model with five spreading mechanisms, we analyzed and compared the influence of various factors on information spreading. Through a large number of simulation experiments, we found that: (1) K-shell layers have the greatest impact on information spreading; (2) distance between the two information sources, correlation coefficient between two types of information and social reinforcement also affect the information spreading. The analysis results of these factors will be helpful for us to predict the trend of information spreading and find effective strategies to control information spreading.