Producir y consumir: la logística, clave del éxito de una cadena de moda

Abstract

How a company can reach the importance of Zara in a very short period of time? Among other elements that have made possible the massive success of Zara, you see the role of logistics, not only as transportation and storage but also, and fundamentally, as a complex network of information flow between the parties that compose it: design, manufacture of clothing and stores in which they are sold. Since the pro-business perspective are a large number of studies have been done over recent years with respect to the model of the Inditex Group, which Zara is the flagship event - and who wanted to be a business model which 'every company has something to learn'. Those studies, among other things, break up the logistics operation is becoming clear that the key to the success of this great chain of fashion. In contrast, in those explanations, workers are invisible. What working conditions employees have to bear the logistics? Is there an intensification of work because of the rhythms imposed? What role do unions play? Through this research has attempted to respond to these and other questions.