Adoption and Perception of Precision Technologies in Agriculture: Systematic Review and Case Study in the PDO Wines of Granada, Southern Spain

Abstract

Precision technologies are increasingly relevant in contemporary agriculture, offering tools to enhance efficiency, sustainability, and decision-making. Their adoption is becoming particularly critical among vine-growers in the wine industry, a sector facing market pressures, climate change, and generational shifts. This study combines a systematic literature review with an empirical analysis of the PDO (Protected Designation of Origin) Wines of Granada (Southern Spain) to examine perceptions of precision agriculture technologies at both global and regional scales. The review included 607 articles published between 2015 and 2025 in English (indexed in ISI Web of Knowledge), identifying key factors influencing technology adoption. Using “perception” and “precision agriculture” as search terms, only 97 articles simultaneously addressed both concepts. At the regional level, a case study involving 22 wineries (with 37 stakeholders) in Granada province was conducted, focusing on socioeconomic barriers and environmental conditions such as altitude, climate, and soil type. Results revealed cross-scale consistencies regarding the importance of costs and perceived usefulness of new technologies (e.g., proximal sensors, satellite imagery), but divergences concerning the difficulties in accessing them and their cost. The findings highlight the need for supportive policies, targeted training, and practical demonstrations to facilitate adoption, thereby fostering innovation and sustainability, especially in the wine sector of the province of Granada. Integrating international and local evidence provides a framework for designing regional strategies tailored to promote precision technologies that improve efficiency, quality, and sustainability in wine production.