User Interface Design of Mobile-based Commerce

Abstract

Current research regarding user interface has shown that successful interaction between e-commerce component and the end-user is related to a readable, perceivable user interface (UI). The purpose of this paper analyzes the design principles of the user interface used in popular e-commerce by using guidelines derived from previous researches and field survey. By using the variables, this research evaluated mobile-based commerce user interface through a case study, and how it affected the end-user expectation and acceptance. The result shows that popular m-commerce is aware of effective user interface used in its mobile app and that it applies UI basic principles on designing the app.