WhatsApp Business Application as a Digital Marketing Strategy of UMKM

Abstract

Small and Medium Enterprises (UMKM) are the real sector that accounts for 99.9% of all businesses operating in Indonesia and absorbs 97% of the total workforce. The growth of UMKM certainly requires a marketing strategy in the face of business competition. The application Whatsapp Business is functional design platform to help business people manage customer service. There are 5 (five) main features of Whatsapp Business that can help optimeze UMKM development; (1) a catalog for a gallery of products offered, (2) a cart for costumers when they like a product that can be included as a list of items of interest, (3) an automatic massage prepared to provide a quick response as a greeting to new cutomers, (4) quick reply to save message formats for frequently asked questions and (5) labels to mark messages for easy locating. In Indonesia, there are around 6 million users who have accessed Whatsapp Business every month since 2018. This is an opportunity for UMKM to develop their business.