Women governors in the United States use more communal language than male governors in their State of the State addresses and tweets and achieve greater policy success

Abstract

This study draws on framing theory to argue that the language used by women politicians may make them more effective in achieving their goals. Large numbers of voters around the world perceive men to be more effective political leaders than women. However, this study of the communications of women and male governors in the United States finds that the opposite is true and that women governors emphasize cooperation and compromise much more when communicating, which could be a factor in their greater efficacy. An analysis of 1,088 policy proposals made by governors in their State of the State addresses finds that women enacted their proposals into law at 1.2 times the rate of their male counterparts. An analysis also finds that, between March 2020 and February 2021, states with women governors had significantly fewer excess deaths due to the coronavirus disease 2019 (COVID-19) pandemic and significantly lower unemployment rates than states with male governors. Analyses of speeches and tweets by governors find that women governors use significantly more communal, cooperative language than their male counterparts, and these frames might catalyze more communal behavior by partners and constituents and thereby help explain their greater efficacy.