Preferred criteria in winning budget hotel interior design projects in China

Abstract

In the competitive Chinese market, to win an interior budget hotel design project, a sound proposal with attractive and preferred criteria is a must. In order to propose and win interior budget hotel design projects, it is necessary to understand client's perspectives. Through literature reviews and interviews with practitioners and architecture professors; twenty criteria from value creation, economic advantage and tender quality aspects were derived. Three groups of a total 30 budget hotel operating and management personnel have participated the survey. Kano's two-dimensional model along with Yang's refined Kano model and Importance and Satisfaction model have been applied to come up with the ranking of the preferred criteria to be included in a design proposal. One-way ANOVA with Schefe's post hoc test were used to see the insight of budget hotel CEOs' views on the twenty criteria. The results show that construction phase scheduling & control, construction cost control, systemized corporate identification, design phase scheduling & control, customer segment identification, easy to maintain design, easy to operate design, cultural heritage connection, room storytelling, and amenity storytelling are the top ten preferred design criteria for an interior designer to win budget hotel projects in China.