PENGEMBANGAN PARIWISATA KOTA BATU YANG BERDAYA SAING

Abstract

East Java, especially Batu City has the potential to be developed into a tourist city with many natural and cultural tourist attractions. The attraction can be used to attract tourists to visit East Java and improve the competitiveness of tourism in Batu. Understanding of the factors that influence the improvement of competitiveness and their implications for tourism development is the basis of this research. This study used a qualitative descriptive approach with the types of primary and secondary data obtained from observation and interviews and direct observation. The results explained that Batu City has alot of tourism destination and the government focused on building it. While the facilities and infrastructure were still lack of budged. However, the conducive and the secure condition of Batu City supported by mass media and technology greatly attract tourist come to Batu City