CONSIDERATIONS ON SPECIFICS OF CHANGE MANAGEMENT: A QUALITATIVE CONTENT ANALYSIS BASED ON CASE STUDIES WITH INSTRUCTIONAL PURPOSES

Abstract

The present paper reveals a qualitative exploratory study of change management processes in either reorganization measures or system changes in German companies. The empirical endeavor deals with the content analysis of four descriptive case studies in the field of change management, built with and promoted for instructional purposes. Our results may serve as incentives for change management practitioners (i.e., change agents, project managers, coaches, and trainers) and scholars aiming the change management field of study and its related disciplines. We thus, encourage firstly, (1) the use of instructional case studies while teaching and learning about change and secondly, (2) the intensification of qualitative research endeavors, which offer an in depth understanding of the organizational mechanisms and flows