Developing Bontomarannu as a Tourism Village at Selayar Islands Regency, South Sulawesi

Abstract

Purpose: The purpose of this study is to identify the development of tourist destinations in Bontomarannu Village, Selayar Islands Regency, South Sulawesi through the study of the 4A tourism components namely attraction, accessibility, amenity and ancillary tourism area life cycle (TALC) and growth strategy matrix for tourism villages. Research methods: This research uses a qualitative approach using interview techniques, participatory observation, documentation and focus group discussion. Data analysis techniques include data reduction, data presentation, and drawing conclusions. All data collected was analyzed using Nvivo 12 plus software. Findings: The potential of Bontomarannu Tourism Village is in two stages, namely the exploration stage and the involvement stage because the conditions of the potential of each tourist attraction are different. Bontomarannu Village has tourist destinations such as natural tourism, historical tourism and religious tourism. The village as a destination makes the local community and BUMDES (Village-Owned Enterprises) synergize and work hard to develop their village into a tourist village that is different from other villages. Implication: Development efforts are needed so that Bontomarannu Tourism Village can continue to grow and its tourist attractions continue to increase with aspects focused on development consisting of attraction, accessibility, amenities and ancillary.