A case study on portfolio management implementation for new products

Abstract

One of the relevant aspects of new product development is the adequate choice of development projects aiming at having a more effective decision making. The literature usually named that as portfolio management. In this context, the objective of paper is to demonstrate an implementation of portfolio management in a company that is one of the leaders in its business in Latin America. Case-based research is adopted as the methodological approach, from which data were collected from various sources of evidence. The results point out that the implementation has brought more facility to select product development projects as well as more rigour in the decision making process. The article concludes that the field research demonstrated a relevant practice of portfolio management, supported by the current theory, despite the limitation of a single case study.