EL USO DE LA REALIDAD VIRTUAL COMO HERRAMIENTA TECNOLÓGICA PARA FOMENTAR EL TURISMO EN LA PENÍNSULA DE SANTA ELENA

Abstract

The purpose of this work was to promote the tourist attractions of the pier of LaLibertad, Santa Elena, Ecuador. The study was focused on two main areas: research that allowed get the main information, and thedevelopment of the proposal that was related with the development of a virtual multimedia application tour to La LibertadWaterfront, a product developed with a communicative purpose which usemultimedia resources such as images, texts and animations. The research was quantitative with a descriptive and explanatory approach, ahypothesis was set in the logic mode involving three variables, field research, bibliographic, and a proposal for intervention wereused.To answer the questions raised in the research,two techniques were used, the interview, thatwas applied to experts in the field of graphic design, which served for technical criteria for the requirements to develop the multimedia application, and the survey that was applied toforeignersand Ecuadorians that liveabroad.The proposal includes the design of La Libertad waterfront in a virtual 3D tour where its infrastructure is displayed, and information on general data of La Libertad is presented, along with an interface and interactive website easy to use for users. The use of multimedia application contributes to the dissemination of this important place in theSanta Elena Province and Ecuador, with the possibility of making it a potential tourist site.