Selecting a suitable method of data mining for successful forecasting

3Citations
Citations of this article
36Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

The aim of using data mining in the education field is to enhance educational performance, by using the six school indicators, which are defined in this article to identify useful guidelines that can improve school performance. Knowledge discovery requires a clear methodology that can be successfully applied in the education sector. This can be obtained from the use of the CRoss-Industry Standard Process for Data Mining (CRISP-DM). The CRISP-DM was used in this article to implement data mining for knowledge discovery from the database of 104 schools. Three methods of data mining, Nave Bayes, Nearest Neighbor and the C4.5 decision tree, are implemented on the school data. The results showed that the C4.5 decision tree is significantly more accurate compared with the other methods. © 2011 Macmillan Publishers Ltd.

Cite

CITATION STYLE

APA

Alsultanny, Y. (2011). Selecting a suitable method of data mining for successful forecasting. Journal of Targeting, Measurement and Analysis for Marketing, 19(3–4), 207–225. https://doi.org/10.1057/jt.2011.21

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free