Abstract
… a crucial component of luxury goods' green marketing and brand strategy. CSR activities … between CSR activity evaluation and purchase intention, there has been limited exploration …
Cite
CITATION STYLE
APA
Li, C., & Tang, Y. (2024). Post-COVID-19 Green Marketing: An Empirical Examination of CSR Evaluation and Luxury Purchase Intention—The Mediating Role of Consumer Favorability and the Moderating Effect of Gender. Journal of Humanities, Arts and Social Science, 8(10), 2410–2422. https://doi.org/10.26855/jhass.2024.10.026
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free