Antecedents of Personal Norms and Social Media Information towards Biofuel Purchase Intention in Special Region of Yogyakarta

Abstract

This examination means to re-analyze the effect of the ascription of responsibility, awareness of the consequences, personal norms, and social media information on biofuel purchase intentions in the Special Region of Yogyakarta. This study tries to re-examine the merger of two theories: Theory of Planned Behavior (TPB) and The Norm Activation Model (NAM). The results showed that the ascription of responsibility and awareness of consequences affected personal norms. This study also indicates that personal norms and social media information positively and significantly impact biofuel purchase intentions. The awareness variable is the most dominant variable from the data processing results from the consumer’s point of view. Meanwhile, the personal norm variable is the most dominant from the industrial point of view of data processing. This investigation’s practical implication is to give industry, the government, and the wider community to jointly promote one of the government programs, switching from non-renewable fuels to renewable fuels.