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Creating Shared Value with Consumers

International Commerce Review
DOI: 10.1007/s12146-011-0075-y
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Abstract

Who are companies for? Are they just for one group of people, such as shareholders, or do they earn their legitimacy by serving many different groups of people at the same time? © 2011 ICR.

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APA

Jones, D. T., Huchzermeier, A., & Mitchell, A. (2011, April). Creating Shared Value with Consumers. International Commerce Review. https://doi.org/10.1007/s12146-011-0075-y

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