The Role of Digital Marketing, Service Quality, Product Quality on Purchasing Power through the Satisfaction of Probolinggo MSME Followers during the Covid-19 Pandemic

  • Sumarlinah Y
  • Sukesi S
  • Sugiyanto S
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Abstract

This study aims to analyze the role of digital marketing, service quality, and product quality on purchasing power through consumer satisfaction of the MSME followers processing and …

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Sumarlinah, Y., Sukesi, S., & Sugiyanto, S. (2022). The Role of Digital Marketing, Service Quality, Product Quality on Purchasing Power through the Satisfaction of Probolinggo MSME Followers during the Covid-19 Pandemic. International Journal of Applied Business and International Management, 7(1). https://doi.org/10.32535/ijabim.v7i1.1444

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