Da compra de produtos e serviços culturais ao direito de produzir cultura: Análise de um paradigma emergente

Abstract

Cultural activities are normally financed according to two classic paradigms: government funding and market financing. The former consists of direct state action or funding of civil society's cultural practices with state resources; the latter is anchored in the liberal or neoliberal tradition, the most recent expression of which involves the dominant currents of the creative economy. Based on a theoretical review and the analysis of two Brazilian policies - the Cultura Viva or Living Culture program and the Law for the Promotion of Theater in the city of São Paulo - we argue that these experiences constitute the genesis of a third paradigm that we identify and develop. This paradigm does not seek to finance cultural products per se, but the cultural production process, and thus aims to establish a social right, namely the right to produce culture.