Sustainable and resilient strategies for entering international markets for Russian manufacturing companies based on digital platform interactions

Abstract

The focus of the article is the problem of forming sustainable and resilient (including in the face of external restrictions) strategies for entering international markets for Russian manufacturing companies based on mechanisms of platform interactions, taking into account the fact that in the current conditions of the platform economy, value creation is the result of a new combination of information, physical products and real services provided by various types of complementors. Based on a theoretical review and interviews with a focus group of 23 representatives of Russian manufacturing companies responsible for business development, strategy, IT systems, participation in platforms and digital transformation, the study suggests a typology of internationalization strategies. This typology of strategies for entering international markets for Russian manufacturing companies is proposed based on platform models of interactions to ensure long-term sustainability and resilience. For each of the seven types of strategies, a brief description of the focus and scope of applicability is provided. The author emphasizes the significance of helping manufacturers to understand digital platforms in more details, especially in how they can lead to better flexibility of international production and supply operations.