Measuring The Efficiency Of Tourist Attraction Management In North Toraja Regency, Indonesia

Abstract

North Toraja Regency has around 292 tourist attractions that are spread throughout its sub-districts. However, several tourist attractions have not been entirely managed optimally. This study’s objective was to evaluate the efficiency of the management of tourist attractions in North Toraja Regency. A field survey was conducted at 21 tourist attractions using the Data Envelopment Analysis (DEA) method. The tourist attractions included 11 attractions managed by foundations, 9 attractions managed by non-foundations (families or farmers), and 1 attraction managed by the local government. The DEA analysis result based on an output orientation with the assumption of Constant Return to Scale (CRS) showed that 7 tourism objects or Decision-Making Units (DMUs) are categorised as efficient with a value of θ = 1. The efficient units were Ke’te’ Kesu, Singki’ Cross, Palawa’, Ne’ Gandeng Museum, Londa, Sinar Lempe, and Lolai To’tombi. From the 7 efficient DMUs, 6 DMUs can become references for other DMUs, which had inefficient management. This study’s result is expected to help managers and local governments improve tourist attractions management’s performance