THE CHICHA, GASTRONOMIC AND RITUAL PRODUCT: CASE CHORRO DE QUEVEDO (COLOMBIA) AND OTAVALO (ECUADOR)

Abstract

Chicha is an ancestral drink that enjoys a certain recognition in the Andean countries and has managed to overcome any kind of obstacles thanks to the strong foothold it has among its consumers and its characteristic flavors and rituality. The aim of this article is to recognize similarities and / or differences, between the emblematic chichas of two places: one located in Colombia (Chorro de Quevedo) and the other in Ecuador (Otavalo). The document includes a social-historical background and addresses the opinion of consumers / products about the role played by this drink in the idiosyncrasies of their places of origin. It is concluded that the specific conditions in terms of the geographical, historical and cultural contexts, have shaped the methods of preparation, consumption and rituals surrounding them in quite different ways.