Economic strategy of diversification of enterprise activities under conditions of globalization

Abstract

In modern conditions of globalization and economic integration, increased competition, instability of consumer demand, enterprises in order to ensure financial and economic stability and reduce commercial risks need to use modern development strategies and models of interaction with other market participants, which, in turn, requires improved management, mainly based on the priority of the production diversification strategy, since the diversification process is innovative, causing the use of systemic techniques and technologies of a new type, a new organization of labor and production. The article is devoted to the analysis of the economic strategy for diversifying the activities of light industry enterprises based on the implementation of innovative approaches to management, including organizational design, project management, costs, human capital, etc. The article shows that today there is no single strategy that can be used to ensure optimized performance and achieved competitive product prices.