Digital gap of the colombian tourism sector

Abstract

The purpose of this research is to know the current situation of digitization that exists in the Colombian tourism sector. For this, the data of the Annual Survey of Service-2018 were used, to which the multivariate analysis techniques of categorical main components and factorial analysis were applied, in the construction of an index that measures the digitization from the Technologies of the Information and communication. With the results of this application it was demonstrated that the techniques of multivariate analysis guarantee objective knowledge that allows the planning and implementation of strategies to face digital changes and generate innovation.