Value Evaluation on Data Assets of P2P Net Loan Platform

Abstract

P2P net loan platform is the emerging force of economic development. The value evaluation on data assets of P2P net loan platform plays an important role in distinguishing the value of the data assets, providing a reference to improve the value of the data assets, and promoting the future development of the P2P platform. By analyzing the characteristics of the data assets of the P2P net loan platform, this paper proposes to evaluate the value of the data assets by using the B-S model. In the process of evaluation, the analytic hierarchy process is used to confirm the value of the underlying data assets and improve the B-S model. Finally, we conduct an empirical study on five P2P net loan platforms by using the improved model, and make suggestions on how to improve the value of data assets of P2P net loan platform.