Desirable pork: Do voters reward for earmark acquisition?

Abstract

The overwhelming majority of Congresspersons engage in the acquisition of pork projects, also known as earmarks. In the aggregate, the general public overwhelming opposes pork-barrel spending, yet scholars and Members of Congress both contend that earmarked projects make for grateful constituents. This work attempts to explain this discrepancy. Using experimental data, I show that general discussions of earmarks are not universally beneficial. Recipients are only moved when they are made aware of projects in policy arenas of individual importance. Thus, pork is a nuanced policy tool that must be wielded strategically to gain electoral reward from specific subsets of a constituency.