Marketing and logistic instrumentarium of activation of inter-country cooperation of Russia and solving the issue of import substitution

Abstract

The article is devoted to identification of current realia and perspectives of realization of mechanisms of import substitution, together with development and strengthening of cooperation with foreign partners. As a result of the research, the authors came to the conclusion on the necessity for scientific and methodological substantiation and objective use of marketing & logistic instrumentarium for activation of programs of effective import substitution and entering external markets, minimization of risks and orientation at consumers' needs.