Survey2Persona: Rendering Survey Responses as Personas

Abstract

Data-driven persona generation can benefit from stakeholder inputs while offloading the complexities of high-dimensional datasets. To this end, we present Survey2Persona (S2P), an interactive web interface for real-time persona generation from survey data. The users of the web interface-the designers-can upload survey data and have the interface automatically generate personas. Researchers and practitioners can use S2P to explore different respondent types in their survey datasets in a privacy-preserving manner, which is akin to making the analytical journey more productive, enjoyable, and human-centered. We make the system publicly available and provide argumentation about its novelty and value for user modeling and human-computer interaction communities.