Euro Disneyland a theme park comprised of an updated, state of the art Disney's Magic Kingdom, is a subsidiary of the Walt Disney Company located outside Paris, France, and has experienced numerous complications from its inception. This article introduces the fretful of Euro Disney, analyzes the reasons why it goes to wrong and give the recommendation to overcome the rattrap.
CITATION STYLE
Yue, W. (2009). The Fretful Euro Disneyland. International Journal of Marketing Studies, 1(2). https://doi.org/10.5539/ijms.v1n2p87
Mendeley helps you to discover research relevant for your work.