Public Relations Activity to Shape Brand Awareness of Lounge and Bar in Jakarta

Abstract

The purpose of this research is to study the public relations strategies used by Jakartan bar and lounge to shape the brand awareness. The research method is qualitative descriptive that is validated by triangulation technique. Data is collected through observation and in-depth interview. Public Relations Tools is used to analyze the social media related data. The results of this research would be advantageous for bar and lounge businesses activists when developing publication, event, news, community involvement, information, lobbying, corporate social responsibility using social media to gain brand awareness. It is concluded that public relation strategies have been done by event as a top activity with social media as a priority media compared to conventional media.