ESTONIAN CULTURE IN THE FRAMEWORK OF HOFSTEDE’S MODEL (CASE OF HOTEL INDUSTRY)

Abstract

Our study presents the measuring of Estonian culture in the framework of Hofstede's model. The questionnaire that consists of nine cases from a hotel's everyday activity was developed & the representatives of the hotel industry were interviewed. The position of Estonians was established in comparison with Italians & Egyptians. Two dimensional models were composed for Estonians on the basis of the current study & the Hofstede's findings about Italians & Egyptians. Estonians were found to be close to Germans & the Swiss rather than the Scandinavian people according to our results. Figures, Appendixes, References. Adapted from the source document.