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Promoting the Shareconomy: Effects of Beneficial Appeals and Personal Characteristics on the Attractiveness of Renting and Reselling Platforms

  • Schwenk J
  • Hüttl-Maack V
Springer Fachmedien Wiesbaden, (2017), 43-56
DOI: 10.1007/978-3-658-15220-8_4
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Abstract

Recently, many reports about the “Shareconomy” and collaborative consumption (CC) could be found in the media. The Time Magazine even denoted sharing as one of the “10 ideas that will change the world” and asserted that the ownership society of the 20th century is …

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APA

Schwenk, J., & Hüttl-Maack, V. (2017). Promoting the Shareconomy: Effects of Beneficial Appeals and Personal Characteristics on the Attractiveness of Renting and Reselling Platforms. In Advances in Advertising Research (Vol. VII) (pp. 43–56). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-15220-8_4

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