The Study on Retail Supply Chain with Special Reference to Zara's Agile Supply Chain

Abstract

Supply chain elements are value-added activities in any organization. In the context of textiles, fashion, and clothing industries it plays an important role from procurement to delivery of the product. Any business aims to make money, with the products that satisfy the customers and can provide services like on-time delivery. Which is achieved by Zara, with its supply chain capabilities like it has integrated, information technology, customer inputs, outsourcing, subcontracting, just in time, cost reduction, lean concepts, and the cube. Zara's supply chain is agile, responsive, and flexible. Zara was able to successfully reduce the inventory in the pandemic situation to reduce the costs. Zara also developed its e-commerce application to foster the demand in the lockdown. Zara easily adapted the clothing style according to the customer's taste and preference. KEYWORDS: Agile supply chain, Push vs Pull supply chain, Technology integration, Zara operations