DIGITAL ECONOMY IN TOURISM INDUSTRY

Abstract

This article presents the results and the trends in the development of the tourism market in the context of the transition to a digital economy and changes in business processes in tourism that occur with the introduction of new information and communication technologies are considered. The characteristics of the latest digital technologies used in tourism now are given. With the advent of the twenty - first century, the world has entered the era of the most intense development of digital technologies in recent years. Along with this, a revolution is taking place in the information space. The process of globalization of the world economy is proceeding much faster. Such changes affect the life of every person, creating new opportunities, but at the same time, some global problems arise.