THE ROLE OF JOB SATISFACTION AS A MEDIATOR BETWEEN LEADERSHIP STRATEGY AND PRODUCT QUALITY

Abstract

The purpose of this research is to examine the role of job satisfaction as a mediator in the relationship between leadership strategy and product quality. A quantitative method and an online Google form were used to collect data from the 202 Jordanian employees in food companies. The research problem is that the quality of food products is diverging between food industry companies in Jordan. Therefore, the main objective of this research is to find out the factors that have an effect on the product quality, such as leadership strategy and job satisfaction. The findings of this research conclude that there is a positive relationship between leadership strategy and product quality, and leadership strategy with job satisfaction. In addition, results revealed that job satisfaction positively mediates the relationship between leadership strategy and product quality in the food industry companies in Jordan. The findings indicate that content employees are more inclined to exceed their job obligations, participating in discretionary actions that enhance quality improvements. The value and the originality of this research is to provide a deep understanding and practical implications to the food companies’ management on how the employees’ product quality may be influenced by their leadership strategy and job satisfaction.