Wedeven Associates: Finding New Ways to Develop Novel Solutions to Persistent, Intractable Problems

Abstract

Wedeven Associates is a small tribology research and engineering consulting firm located near Philadelphia, Pennsylvania. The company faced a variety of challenges associated with the COVID-19 pandemic as did most small businesses in 2020. As the company became fully operational again, Wedeven Associates was approached by a longtime client to solve a tribological problem the client’s engineers had been trying to address for many years. The catch: Wedeven Associates only had a little over 2 months to do the work while complying with pandemic-related travel and meeting restrictions. This case tells the story of how the Wedeven Associates team met the challenge using virtual tools and a collaborative approach built on first principles. Readers are introduced to “tribology” as an engineering discipline and “first principles” as a problem-solving approach.