Le piratage peut-il être profitable à la firme piratée?

Abstract

Piracy is frequently considered as a reprehensible activity that harms the pirated firm. Our contribution reviews the different mechanisms and rationales supporting the idea that pirated firms may profit from the piracy (namely the indirect appropriation and bundled sales, the exposition effect and information acquisition, network effects, the Coase's time-inconsistency effect and the discovery of innovation and scarce talents). Beyond the theoretical arguments, we also devote attention to their relevance in the real world and show how they can lead to new policy insights.