A The Relationship between Perceived Social Status and Job Security towards Agribusiness Entrepreneurial Intention

Abstract

Agribusiness entrepreneurship has become an important component for economic development due to its significant role in creating job opportunity and improving the livelihood of a community. This study aims to investigate the role of perceived social status, job security on agribusiness entrepreneurial intention as well as to examine the moderating role of entrepreneurial education. Quantitative research design was applied using university students as the sample. The result of this study demonstrated that moderating effects of entrepreneurial education on the relationship between perceived social status and agribusiness entrepreneurial intention was not established, thus, called for exploring this moderating effect in other contexts.  However, this study revealed that entrepreneurial education moderates the relationship between job security and agribusiness entrepreneurial intention.  As an implication to the policy, the government needs to promote agribusiness entrepreneurship as a money-spinning career and uplift the status of agribusiness in aiming to attract the Gen Y to participate in this sector.