Interactive Da’wah Medium during Crisis in Malaysia

Abstract

The COVID-19 pandemic and floods have become a challenge to Malaysia's conventional Islamic da'wah efforts. Thus, this qualitative case study was conducted in a semi-structured interview with the selected Malaysian da'wah experts to identify the concept and usage of interactive da'wah medium and the suitability of infographics during the crisis. The findings demonstrated that interactive da'wah mediums are two-way (between the da'i/data and mad'u), with static information transformed into dynamic visuals through infographics and videography, making it suitable during a crisis. It is easily accessible through modern gadgets, easy to understand and remember, and attractive to the general public.