Technology Embracement and Etailer Approbation in Cyberspace Retailing

Abstract

The world is fascinated by mesmerising technologies. Technology has become a part and parcel of life today. Technology is utilised for running all household and workplace electrical and electronics products. One such revolutionary application has been the emergence of cyberspace as another world where people meet, greet and do business. Retailing in cyberspace is one such phenomenon. This study endeavours to assess the components of technology embracement as well as the impact of such embracement on etailer approbation. The study stemmed from the survey of 895 cyberspace shoppers in India.