Publicidad electoral televisiva y persuasión en Puebla 2010. Una aproximación desde el Análisis Crítico del Discurso

Abstract

This paper proposes the analysis of discursive genres in political communication, with emphasis on electoral spots. The corpus considered the spots of the election for governor of the state of Puebla, Mexico, in 2010. The findings reveal the discursive, standardized configuration of the spots under the principles of credibility and political legitimacy of representative democracy.