UM ESTUDO NO SETOR INDUSTRIAL,COMERCIAL E DE PRESTAÇÃO DE SERVIÇOS: o marketing como ferramenta de promoção pessoal

Abstract

This article aims to identify the Personal Marketing is a determining factor for the professional growth of employees belonging to companies from industry sectors, trade and services, both in the opinion of managers as the staff. As for the purpose, you can sort this research as descriptive and exploratory and when the means as field research and literature. It was noticed that these companies belonging to different sectors of the economy bottlenecks related to Personal Marketing practices compared to the desired by the manager are in different situations. In the industry sector, it was evident that for a developer to stand out, this should have skills to only properly carry out their daily activities. In the commercial sector the important thing is the appearance of the individual and the service sector, the fundamental social networks for good progress, exploration and achievement of goals. (English) [ABSTRACT FROM AUTHOR]