The thin body ideal and the constitution of the neoliberal subject: A case study

Abstract

As a single case study, this paper shows how the discrepancy between the thin-ideal body image and the real body can drive processes that form the neoliberal subject. Data were collected through qualitative, open and semi-structured interviews. The results show how the thin-ideal body image can function as a power technology by exhibiting a normalized and homogeneous ideal body that stimulates critical reflective processes about oneself, which can lead to practices of transformation of the body itself, contributing to form subjects that are receptive to the neoliberal impulse. Finally, we point out some pedagogical implications for the development of liberating technologies of the self, aimed at self-knowledge and increasing critical awareness.