Journal ArticleOPEN ACCESS

A Concept on Malaysia’s Travel Agency Readiness in Adopting Online Booking Platform

  • Abdul Aziz A
  • Mohd Bakri M
  • Ahmad N
  • et al.
International Journal of Academic Research in Business and Social Sciences (2023) 13(5)
DOI: 10.6007/ijarbss/v13-i5/17054
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Abstract

… spent on Malaysia’s consumer e-commerce in the category of travel… It enabled SMEs to reach more comprehensive customers, … of performance expectancy on behavioral intention to use …

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CITATION STYLE

APA

Abdul Aziz, A., Mohd Bakri, M., Ahmad, N. A., Mat Nawi, N. M., & Hendriana, E. (2023). A Concept on Malaysia’s Travel Agency Readiness in Adopting Online Booking Platform. International Journal of Academic Research in Business and Social Sciences, 13(5). https://doi.org/10.6007/ijarbss/v13-i5/17054

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