PACKAGING RADAR: A PRELIMINARY REFERENCE for PACKAGING DESIGN in A SYSTEMIC and COMPLEX CONTEXT

Abstract

This study aims to generate a referential basis on which the designer can reflect about and explore scenarios during the structural and graphic packaging projects. Packing Radar (RE) has been compiled over years of research as it is spread across different sources and areas of expertise. This qualitative research uses content analysis and expert's opinions. The (RE) proposition shows its potential for improvement and diagnosis of sustainable packaging projects, of teaching activities and packaging professionals graduation.