Exploring the conceptual framework in e-magazine portal development in malaysia: A case study on media glam

Abstract

Information technology has become the core of the current development in the 21st century. Beyond the digital era, the development and usage of electronic reading materials have evolved along with the current country development in terms of information technology and communication. The online magazine published by Media Glam Sdn. Bhd. such as Eternity and Kitchen Online magazine, on its own is seen as one of the new media medium and it should be given attention accordingly especially for diversifying the local reading materials. Today, the usage of the e-magazine is an innovative way of seemly with current generation reading style in gaining information. This phenomenon becomes more vibrant with the development achieved in computer technology, internet and multimedia advancements. This research main purpose is to present the new conceptual framework for the digital publishing and the development of the e-magazine industry through Media Glam portal. It outline underpinning conceptual framework, review key literature and identify challenges and issues involved in balancing main elements in the process of e-magazines development and publication. Therefore, it is hoped that this study has presented some insights and directions for future research about e-magazine industry in Malaysia.