Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024

Abstract

This study reviews how Multi-Criteria Decision Making (MCDM) methods, like AHP, TOPSIS, and VIKOR, transform packaging and graphic media decision-making. These tools simplify complex choices by evaluating multiple criteria, aiding in tasks like material selection and design optimization. The findings highlight that MCDM improves decision-making efficiency, accuracy, and sustainability. It also emphasizes the potential of integrating these methods with AI and machine learning to unlock further innovation. The study calls for standardizing data practices and fostering global collaborations to drive progress. This research provides a practical guide to harnessing MCDM for smarter, sustainable industry practices.