Abstract
Adoption of social by business-to-business marketers has tended to be restricted to specific actions or steps in the customer journey. This article considers how a wider use of social channels and the deployment of richer content could deliver leads more effectively.
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CITATION STYLE
APA
Blackie, R. (2015). Do you know what you’re doing in social. Journal of Direct, Data and Digital Marketing Practice, 16(4), 282–284. https://doi.org/10.1057/dddmp.2015.24
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