Sustainable merchandising for recycled textiles and apparel in the western apparel industry: Strategies, challenges and market opportunities

Abstract

The western apparel industry is increasingly prioritizing sustainability, creating a ripe opportunity for recycled textiles clothing to make a significant impact. Effective merchandising strategies that highlight eco-friendliness and ethical production can help manufacturers to capitalize on this trend. Understanding consumer behavior and leveraging innovative retail and marketing approaches can be key to successfully entering and thriving in this market. The importance of analyzing potential merchandising approaches for recycled textiles clothing in the western apparel industry lies in promoting sustainable fashion, enhancing economic growth through eco-friendly practices and meeting the increasing consumer demand for ethical and environmentally conscious products. This review will explore the background of recycled textile clothing in the western apparel industry, potential merchandising approaches, and the associated challenges and opportunities. Additionally, this paper will state the future prospects, providing insights into how manufacturers can capitalize on the growing demand for sustainable fashion.