Abstract
Universities must take advantage of their status as generators of scientific knowledge and resort to communication as an ally. The endogenous knowledge process is a path for the development of the identity of higher education institutions, which with responsibility, seek to find new communication alternatives from within, in a feedback process, between local and international, to generate processes of increase.
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Clery, A., Tapia, A., Molina, S., Linzán, S., Padilla, A., Pérez, M., … Tigrero, F. (2020). Human Factors in Ecuadorian Institutions of Higher Education and Their Control Agencies. In Advances in Intelligent Systems and Computing (Vol. 1215 AISC, pp. 450–454). Springer. https://doi.org/10.1007/978-3-030-51549-2_59
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