Public affairs-management in multinationalen unternehmungen. Ergebnisse einer empirischen untersuchung deutscher unternehmungen in rußland

Abstract

This article deals with a detailed analysis of Public Affairs-Management in multi-national enterprises. Special focus is on German firms in Russia and their relationship to their non-market interest groups. The article sets out with a description of conceptional and terminological foundations in the area of the multi-national businesses‘ relations with their socio-political stakeholders. After explaining the setup of the empirical investigation, the authors present central results of the study, followed by a critical discussion. The paper closes with an overall evaluation and an outlook on possible implications for future research.